Andrew Goodwin has identified some key features which differentiate the music video as a form:
• There is a clear relationship between the visual images and the lyrics of the song, with the visual imagery exemplified, strenghtened or contradicting the lyrics.
• The genres in music videos are complex and diverse in terms of music video style and iconography
• Record companies usually like to see lots of visuals of the main artist or vocalists as it helps to promote their image.
• A common feature within music videos is voyeurism, especially in the treatment of females. Examples of this are screens within screens, cameras, mirrors, photos etc.
• There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
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