Evaluation

This is the Evaluation me and joey produced, it shows what equipment we used and other various information on how we made our music video.

Arctic Monkeys Poster analysis

This is the arctic monkeys poster, which relates to them alot. This is because the main colour theme of the poster is an ice blue, this relates the name of the band, along with a monkey dress in a star wars suit, also the star wars suit would attract a wider audience as the fan base for Star Wars is massive.

Final DigiPack

DigiPack Drafts

This DigiPack relates to the meaning of our song because it shows clearly a police car on the front and back of the album cover, as the song is about calling the police, also a picture of our artist to help promote his image. The way he is standing shows he is a very relaxed and cool person.

Spider Diagram

This is a spider diagram explaining what is effective on album covers and music videos.

Final draft of my album cover

To finalize my album cover, i added a serial number to make him look more like a convict, i think this is an effective album cover as it is completely related to the police just like the album cover name and lyrics in the song.

This is the back of my album cover, it shows the artist from a different angle, and there are the names of some of his songs on the back.

Third draft of my album cover

In this i just added the Parental advisory badge to give it a more real effect.

Second draft of my album cover

In this one i decided having the image in black and white would look better as it looks more classy, also it reminds me of the text book robber that dresses in black and white, also i added the artists name and album cover.

First draft of my album cover

This is my first draft of my album cover, i just took a basic image and put a background on it as though he is in a police station.

Music Video Analysis Outcast - Hey Ya

One of the features in this video is the fact that in the video all the band members are played by the same person, this will help promote his image and will be seen on the screen at all times, throught the song, there are shots of the show being performed, shown through a television or polariod, this helps us be put in the position of the real audience, lastly they time the images on the screen very well to the sound of the music, such as when said " shake it like a polaroid picture" and there is a women shaking a polaroid picture on screen.

Music Video Analysis - Lady GaGa - Telephone

This music video is by the artist Lady GaGa featuring Beyoncé, the song is called Telephone. The song has similarities to the film ' Kill Bill' the text is the same, and so is the colour theme also the plat is the same, as the women are seeking revenge on men. The truck in the video is the same one used in Kill Bill. Also the music video is very sexual at times as there are women dancing around in their underwear, this is done to attract a male audience, as sex sells. There are many shots of Lady GaGa in wacky outfits, this is to sho she is a unique person, and shows her unique image.

Final draft of my poster

This is what my final image looks like, i added some reviews as well as the album name members and songs, also to fill the space in the bottom i have trouble with i added a picture of the album the song will be on.

Draft three of my poster

Soon i realised, the block over the bottom, did not make the image look suitable, and was different to all the over posters i researched, also i realised that some of the branches off the pole, were not big enough, so i duplicated them, and added more music.

Draft two of my poster

Next i thought there was too much of a space at the bottom of the page so i added a block over the image so i could put writing such as reviews over the block, and this would fill up some empty space.

Draft one of my poster

I started with the basic idea of just deleting the text already on the sign and replacing it with text to do with the album and song.

Andrew Goodwin's music video theory

Andrew Goodwin has identified some key features which differentiate the music video as a form:

• There is a clear relationship between the visual images and the lyrics of the song, with the visual imagery exemplified, strenghtened or contradicting the lyrics.
• The genres in music videos are complex and diverse in terms of music video style and iconography
• Record companies usually like to see lots of visuals of the main artist or vocalists as it helps to promote their image.
• A common feature within music videos is voyeurism, especially in the treatment of females. Examples of this are screens within screens, cameras, mirrors, photos etc.
• There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.

Sven E. Carlsson theory on music videos

• Music

- The images on the screen sometimes move at pace and rhythm with the music.

- To create a link between the visual image and the music movements are often synchronized to the beat, such as footsteps and clapping, so that people in the music video seem to move in sync to the music.

• Lyrics

- The lyrics and the visual imagery on screen interact and create meaning.

- The lyrics of the song can take on new meanings through the use of metaphors, similes and other linguistic techniques.

- The greater the distance between the content of the lyrics and the visual imagery in terms of the linguistic techniques used, the more difficult it becomes for viewers to understand, and the harder it becomes for the audience to connect with the musician

- The environment is made to mirror the feelings of the lead characters, (pathetic fallacy)

• The image

- The visual imagery is supposed to represent the musician and his appearance. By manipulating colour, motive setting, story footage, clothing, etc the music video director is able to create ideas which are repeated and varied throughout the music video.

- The concept is to rearrange visual motifs so that the work forms a whole.

There are three forms of visual tradition in music videos they are: performance clip, narrative clips and art clip.

• Performance clip

- When a music video is mainly live filmed footage then it is a performance clip, which shows the vocalist in various scenarios such backstage at a concert or on stage or dancing or singing in a studio. There are three types of performance clip; song, dance and instrumental.

• Narrative clip

- A short silent movie to a musical background, a visual story that is easy to follow and usually relates to the lyrics of the song.

• Art Clip

- An art clip includes no visible visual narrative or connection to the lyrics and contains no lip-synchronized singing. This style of music video is usually stylist and is generally used in specialized genres, such as electro-acoustic.

Our Band

The independent Artist we have found writes and produces all of his own music. He has made a song which we have chosen to make our film for. The lyrics to the song tell a story, so we have decided to make the video in the form of this story. The story is about his lover who left him, and he is singing about his depression. We are creating a storyboard full of our ideas. Though the song is performed by a solo artist (William Rendell) and we decided the video would look better if it was performed by a band, in which case we have put together a band, which William has agreed too.